As the start of the InfoScout Analytics product we first looked at oppurtunities to present high level tracking on brands and retailers. As the data we collected revolved around demographical makeup we focused on this along side our unique survey data. Something no other consumer panel had at the time. This allowed us to wage trends at a much deeper level than any other compeitor. Shown here we looked at how to split these two data types without being to far away but enough to quickly tie to receipt data on the left.