Gantri's mission is to empower designers to bring designs to life with the use of on demand 3D printing techniques, Gantri is able to manufacture numerous unique products faster and more efficiently. This allowing Gantri to reduce waste, reduce Co2 emission, storage space, man power and ultimately cost.

Gantri's brand when joining didnt fully reflect their values at the time such as around creativity and sustainability. On top of it it was initial designed to be more “fit in” but this wasnt helping drive engagement so we explored what if we went a different rebellious direction.

1. Establish a brand identity that better represents the companies mission towards sustainability

2. Establish a brand identity that is as versatile as the products Gantri sells

3. Establish a brand identity that represents the company culture and sense of rebellion.

One of the first steps in the journey to rediscover the Gantri brand was doing a full audit of the brand in play. From our photography to packaging all the way down to the design system components themselves.

After auditing we did a few exercises to understand what is our voice and tone for the brand. During this time we took away an idea of the 'rebel.' Which represents our approach to creating products not like anything else in the design space. Also how we 'rebel' against traditional manufacturing and pursuing a way to make manufacturing more sustainable and supportive for creators.