The previous iOS onboarding experience revolved around an education carousel that mentioned everything one could do in Evernote.

Initial user research and data showed this had high drop-offs and confusion. Especially around the first two pages

Along with auditing and grabbing data on the existing flow we also conducted 6 user research sessions to further gain perspective. For these participants we targeted people who never used Evernote before and primarily take notes on their phone.

Few key insights we got from these sessions were things like:
- The formatting options are better then the competitors but may be hidden
- There are a few key usability issues that are leading to frustration and dropoff.
- Evernote is appearing to complicated and as a result leading to dropoff.
- Features hoping to find are not being presented promptly, for example reminders or the camera.

After playing extensively with various concepts and journey maps, collectively felt best to pick one approach for now and test as a new baseline. Given the tooltip approaches lightweight behavior, we felt it was the best direction to go with as a baseline.

After playing extensively with various concepts and journey maps, collectively felt best to pick one approach for now and test as a new baseline. Given tooltip series lightweight behavior felt best direction to go with from here.

3% lift in newly active users 
2% lift in 2nd day retention
Introduced a more flexible and lightweight education framework that can easily be scaled from

Onboarding is one of the touchiest things you can work on. Make sure you do as much research as possible to understand audience, pitfalls, and much more.