Cape Website

Background

Cape is a drone tech company that started out as a video service for those skiing or snowboarding down the mountain and eventually became the "fly remotely" platform governments and businesses rely on.

The Project

In late 2016, Cape was looking to refresh their web presence and introduce a new way that anyone in the world can easily fly a drone from the comfort of their home.

The Problem

Introduce a more robust and visually pleasing flying experience.

My Role & The Team

Lead designer and product manager working with another designer and six engineers from November 2015 to August 2016.

Introducing the world to Cape

When began working with Cape, they already had an online experience. Their site’s main intent at the time was to educate the world of what they are offering, what some of their videos look like, and who the team is behind it.

Taking the onsite experience online

The first public release of Cape was at select ski resorts around North america. At these resorts anyone can easily register both online or onsite time with a drone. Once they reserve their time, they can fill out all nessisary paperwork and at the end see what was captured from their time.

One of the first parts of the site explored was how do we list these

Refining the reservation experience

Another key part of the cape experience beyond just showcasing where to find them is how to reserve time before stepping onto the mountain.
 As a result, I then worked with Cape to define a lightweight way that customers can find a time, fill out necessary paperwork, and at the end see what was captured.

Pivoting to a broader audience

After the pilot with ski resorts was successful, Cape began to think a little bigger and see how they can introduce this experience to a larger audience. This lead them to the idea of instead of having to be at a ski resort to get a cinematic experience, what if anyone can virtually connect and fly a drone in real time from anywhere in the globe.

Other work