Sights on 100% Rollout
With initial beta out the door we began instantly seeing the massive impact it was making. Lifting metrics across the board like 38% lift on "Life Time Value" 12% Lift on Premium conversion, 18% lift on newly active users. As we started to see the massive impact this experiment was making, we quickly set our sights on what is left to get this ready for 100% rollout. Few key areas we felt needed to be addressed that would be quick wins are things like
Ability to rotate images.
While the image processing engine was pretty reliable there were numerous cases where it would rotate image to a undesired state. as a result needed to provide a way to fix this in app.
Copy tweaks to improve clarity.
Given the feature is unique and different, some research sessions suggested that this could be improved by getting more generic in messaging vs descriptive.
Ability to determine destination of collected images.
The original behavior was to save all collected images to default notebook. Something that may be fine for some new users that dont have many notebooks, But for more seasoned users this was frustrating given the various workflows they may have already invested in.