Gantri Marketplace


Gantri is a digital design manufacturer that makes and sells on demand 3d printed lights. These lights are made from biodegradable material that is specially made for printing light fixtures.

The Project

The marketplace at Gantri is the key place for the public to explore the latest products and learn about the creators behind them.

This project was to introduce an improved experience that better reflected the brand and improved usability.

The Problem

Introduce an improved website that better reflects the new "rebel" brand as well as increases usability across the site.

My Role & The Team

Director of design working along side 2 product designers, a team of brand designers and creatives, and 2 dedicated frontend engineers from 2021-2022


Gantri's mission is to empower designers to bring designs to life with the use of on demand 3D printing techniques, Gantri is able to manufacture numerous unique products faster and more efficiently. This allowing Gantri to reduce waste, reduce Co2 emission, storage space, man power and ultimately cost.

Examples before joining


Mid way through the rebrand we reached out to various types of customers. Such as consumers of all types as well as vendors we worked with.

We asked them questions to get to know more about them and why they chose to purchase from Gantri. From these findings we established Persona's to later reference as well as journey maps to understand purchase flows and key touch points to focus in on.


Customers found Gantri unique for its creative modern design. They also found it affordable for a luxury item. Secondary reasons were that Gantri products were made from sustainable materials/manufacturing process. They also love that it ties back to designer stories and supporting local designers.

The process

As a manager for the design team I spent a good chunk of my time helping the team deliver the highest quality work while staying ontop of schedules and expectation all while not becoming burn't out.

This was all done through weekly checkins, asana updates and spec documentation improvements/automations.

The first example here is of our design process doc.

A more cohesive brand

Once we addressed some of the more immediate needs on the warehouse side, the next phase was establishing a more cohesive external brand.

The first step at this phase was a complete brand audit. Where we evaluated where we were at and where we were lacking in order to get where we wanted to go.

Once this foundation was set we went out and executed on updating every touchpoint. Such as our photography, our website, our collateral and more.
Learn more about the rebrand

Establishing a design system

I felt that to best establish this direction and set a foundation for us to easily scale we needed a robust design system in place.

We established a improved foundation library that reflects our "rebel" brand, followed by a comprehensive component library that takes those brand traits and make them come to life.

Accomplishments & Learnings

- Built a reusable component library that is now integrated to all applications
- Built out documentation and resources to establish more alignment and thoughtful thinking
- Built a culture that thought more systematically in terms of our UI
- Website redesign helped increase annual revenue by at least 3x
- Saw a 2x percent increase of users that add products to cart
- Rolled out a new rebrand
- Introduced more clarity regarding process and value props.

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