The previous iOS onboarding experience revolved around an education carousel that mentioned everything one could do in Evernote.
Initial user research and data showed this had high drop-offs and confusion. Especially around the first two pages
Along with auditing and grabbing data on the existing flow we also conducted 6 user research sessions to further gain perspective. For these participants we targeted people who never used Evernote before and primarily take notes on their phone.
Few key insights we got from these sessions were things like:
- The formatting options are better then the competitors but may be hidden
- There are a few key usability issues that are leading to frustration and dropoff.
- Evernote is appearing to complicated and as a result leading to dropoff.
- Features hoping to find are not being presented promptly, for example reminders or the camera.